Insights to Help You Stay Ahead from Round Table Marketeers
The social media world is always shifting—just when you think you’ve cracked the code, the rules change. But don’t worry, brave marketer! At Round Table Marketeers, we’re here to guide you through the ever-changing landscape with insights, strategies, and maybe even a dash of humor. Let’s dive into what’s happening in 2025 and how you can stay ahead of the game.
What’s Blue Sky, and Why Should You Care?
If you haven’t heard of Blue Sky, it’s time to pay attention. Think of it as the cool new kid in town—a decentralized social media platform that’s all about giving users control. No shadowy algorithms lurking behind the scenes; just you, your audience, and the chance to build genuine connections.
Why does Blue Sky matter for you and your brand?
- Less Noise, More Connection: The platform is still growing, which means fewer ads, less competition, and more opportunities to actually talk to your audience.
- A Fresh Start: Want to experiment with content? Blue Sky is like a blank canvas waiting for your creativity.
💡 Pro Tip: Get in early! Being an early adopter means your brand can plant its flag as a leader on this new frontier. Plus, who doesn’t love being ahead of the curve?
Instagram’s Hashtag Changes: Big Changes, Big Opportunities
🚨 Breaking News: Instagram is saying goodbye to hashtag following as of December 31st. Yep, you read that right. The feature many marketers leaned on for discovery and engagement is sailing into the sunset. So, what now?
Here’s the tea:
- Hashtags Are No Longer King 👑
While still useful for categorization, hashtags won’t get your content discovered like they used to. - Algorithms Take the Throne 🤖
Instagram is focusing on Suggested Posts and keyword-based search to show users what they really want to see. - Engagement Is Everything 🗨️
Comments, saves, and shares are the new gold standard. Create content that makes people stop scrolling, hit that “save” button, and tag their besties.
💡 Round Table Tip: Start writing captions with strong keywords, like you’re crafting mini SEO gems. Think conversational, not robotic. Oh, and make sure your content invites interaction—ask questions, spark discussions, or tell stories that pull people in.
The 2025 Playbook: Tag, Post, Engage, Repeat
To stay relevant (and maybe even thrive), focus on these four pillars of social media greatness:
- Tag Like a Pro
Tags aren’t just for credit—they’re for building connections. Tagging collaborators, brands, and even loyal followers is a subtle but powerful way to expand your reach. - Stay Consistent
Showing up regularly isn’t just good for the algorithm; it’s good for your audience. Consistency = trust, and trust = loyalty. - Mix Up Your Platforms
Instagram is great, but don’t stop there. Dive into TikTok for fun, quick videos, or use YouTube to share long-form content. And don’t sleep on Blue Sky—it’s where innovation is happening. - Engage, Engage, Engage
It’s called social media for a reason. Reply to comments, spark conversations, and make your followers feel seen.
Why Social Media Needs to Be Less Pushy and More Personable
Here’s the thing: people are over brands shouting “BUY THIS!” at them on repeat. Social media in 2025 is about building relationships, not just driving sales.
- Be Real: Share behind-the-scenes content, highlight your team, and let your audience see the human side of your brand.
- Start Conversations: People love feeling heard. Ask questions, run polls, and dive into the comments section.
- Build a Community: When you focus on creating a space people want to be part of, the sales will naturally follow.
💡 Round Table Truth: Social media isn’t just a platform; it’s a gathering place. Treat it like a vibrant marketplace where conversations happen, connections are made, and, yes, the occasional sale sneaks in.
Final Words from the RTM
2025 is bringing a lot of changes, but one thing stays the same: social media is all about connection. Whether you’re experimenting on Blue Sky, pivoting your Instagram strategy, or mastering engagement across channels, the key is to focus on your audience.
Stay creative, stay consistent, and remember—social media isn’t about shouting into the void. It’s about pulling up a chair, inviting people to your table, and sharing something valuable. At Round Table Marketeers, we’re here to help you do just that. Let’s grow together!